Implementing selfie biometrics could help gaming platforms protect advertising revenues while shielding their customers against credential theft, according to the Digital Identity Tracker from PYMNTS and Jumio.
Online gaming represents nearly three-quarters of all in-app spending, according to the report, and the gaming industry is expected to generate $159.3 billion in global revenues this year.
A relatively benign challenge that biometrics can help gaming platforms with is confirming the age of players as they are onboarded during sign-up.
Cybercriminals also target this marketplace by duplicating and restoring ads to collect advertising fees, or using bots to trick awards systems and give them a competitive advantage in the games. Other provide phony GPS locations or alter the criteria of games, according to the Digital Identity Tracker. The real target, however, is financial information or credentials that can be used in account takeovers and other potentially lucrative hacks.
According to the report, biometric identity verification may be the best defense available against synthetic fraud and deepfakes.
Read the full article via our partners, Security and Safety Africa here.
